About Us

At IROCO Design, we believe in the transformative power of design to shape how events are experienced.

From global luxury houses such as Bulgari and technology leaders like Google, to international cultural platforms including the Tokyo Olympic Games and Art Basel Hong Kong, our clients trust us to deliver furniture solutions that elevate their presence and bring their spaces to life.

We help trade shows, exhibitions, and event environments stand out by making some of the world’s most beautiful contemporary designer furniture available for rent in Japan. But we go beyond functionality. Our work is about creating emotional, sensory interiors that communicate your brand’s voice clearly and confidently, in every detail.

Committed to raising the standard of designer furniture rental in Japan, we curate practical, beautifully made collections to suit a wide range of budgets and event scales. Over the years, we have built long-standing relationships with hundreds of global suppliers – from established international brands to emerging design studios – giving our clients early access to new ideas, materials, and innovations.

At IROCO Design, we don’t just provide furniture. We help brands express who they are, through design that is thoughtful, distinctive, and memorable.

At IROCO Design, we believe in the transformative power of design to shape how events are experienced.

From global luxury houses such as Bulgari and technology leaders like Google, to international cultural platforms including the Tokyo Olympic Games and Art Basel Hong Kong, our clients trust us to deliver furniture solutions that elevate their presence and bring their spaces to life.

We help trade shows, exhibitions, and event environments stand out by making some of the world’s most beautiful contemporary designer furniture available for rent in Japan. But we go beyond functionality. Our work is about creating emotional, sensory interiors that communicate your brand’s voice clearly and confidently, in every detail.

Committed to raising the standard of designer furniture rental in Japan, we curate practical, beautifully made collections to suit a wide range of budgets and event scales. Over the years, we have built long-standing relationships with hundreds of global suppliers – from established international brands to emerging design studios – giving our clients early access to new ideas, materials, and innovations.

At IROCO Design, we don’t just provide furniture. We help brands express who they are, through design that is thoughtful, distinctive, and memorable.

Our Journey

IROCO Design began with a simple observation. While attending many high-profile events, co-founder Alex Henrich — a hedge fund manager with a long-standing passion for design — noticed that the furniture used often lacked the quality, craftsmanship, and authenticity associated with the world’s leading design brands. For companies investing so much in their image and experience, the furniture did not always reflect the same level of excellence.

This insight led Alex to launch IROCO Design for Rent, with the aim of furnishing events with beautiful, authentic design. However, as he began sourcing larger volumes of furniture from Europe, it quickly became clear how fragmented and inefficient the industry was. Professional buyers had very few digital tools to discover and connect with global design brands, while suppliers were still sending kilos of printed catalogues across the region. At the same time, many designer pieces widely available in Europe were simply not accessible across Asia. When they could be sourced, they were often significantly overpriced and subject to long lead times. This disconnect between global suppliers and professional buyers was limiting access to great design in the region.

Recognising this gap, Alex saw an opportunity to create something better — a platform that could bring leading international design brands together and make them accessible to the professional market in one place, both for rent and for the contract market. Soon after, he persuaded his wife Sonia to join him. With her background in marketing, branding, and global communications, Sonia brought a complementary perspective, helping shape the vision and positioning of what would become IROCO Design.

Working closely with clients and suppliers, IROCO Design for Rent quickly expanded beyond traditional furniture rental. The ambition was to help brands create environments where furniture contributes to emotional, sensory interiors that clearly express identity and purpose. As demand grew, IROCO Design for Contract was launched to support architects, designers, and developers sourcing the world’s finest furniture for their projects. Today, IROCO Design connects leading international brands with professionals across Asia who value precision, uncompromising quality, and beautifully executed spaces. Over the past decade, we have built strong global supplier relationships that provide privileged pricing, transparent lead times, and flexible delivery solutions. This allows us to support complex projects with confidence, even when timelines are demanding or requirements are highly technical.

When a project calls for something beyond our curated portfolio, we source globally – continually discovering exceptional brands and ensuring our clients’ creative visions are never limited by catalogues or borders. With teams in Tokyo and Hong Kong, IROCO Design has built strong brand equity grounded in integrity, transparency, and meticulous attention to detail. Through regular visits to Salone del Mobile Milano and ongoing collaboration with leading international brands alongside emerging and locally rooted talent, we continue to expand and refine our collection.

We do more than supply furniture. We work closely with our clients to bring ideas to life — introducing new brands, offering creative guidance, and supporting every stage of the process.

At IROCO Design, we are passionate about design and the power of beautifully considered spaces. Our mission is simple: to make exceptional design more accessible and help our clients create environments that are distinctive, authentic, and memorable